And we're back...

Before I kick off, an apology. Despite the initial post proclaiming the virtue of blogging and my intention to start, I'm been a tad lack. It's been a year since I was due to start, and this is the first post!

Well hopefully that is about to change.

Firstly, we have just released version 6.0 of WebAbacus (details can be found here: http://www.webabacus.com/version6.php), which has kept us quite busy over the last few months.

Secondly, I attended the eMetrics summit in London a few weeks ago and decided I'd use the opportunity to test out twitter (You can follow us here: http://twitter.com/WebAbacus).

The experience was extremely interesting and has encouraged me to look again at blogging. If you're new to blogging then I'd highly recommend this post from Avinash Kaushik on the benefits of blogging.

However, for me the true reason is that I have really bored my work colleagues and so need a new outlet!

Anyway back to eMetrics...

A couple of things jumped out to me during the two days. Firstly, was the apparent shift towards an increased need to statistical information, rather than simple numbers. Secondly, was the continued need for consistency and stability.

I spoken with many people frustrated at the continued hype rather than actual substance. At the end of the day, web analytics is rarely a persons only function within an organisation - it's a means to an end. There is a constant debate in the industry as to whether web analytics is hard. Personally, I'd say that it is easy with the high tool and the right people, and a nightmare if either one of these are not present.

Tools need to be simple to use but not simplistic! Far to often this mantra turns into a series of interface gimics, rather than something that is actually usable.

Anyway, I hope to make this a regular thing and I hope to make it two way. So...

What do you think? Is web analytics easy?

What insight do you need from your tool?